Selling B2E

Is the process of qualifying leads, preached by every sales manager since the dawn of time, still appropriate in the highly fragmented, highly competi...

By Jenny Schumacher, Vice President of Sales & Marketing, Agile Education Marketing It’s back-to-school. Budgets are set and education purchasin...

Being distracted away from our daily sales activity is easier and more innocent than we realize. Sure there are the obvious “guilty” distraction...

B2E Reps are destined to fight two evils throughout eternity: time and money. This is not a cliché. Education and other public sector clients h...

Shocker 1: Sales Reps generally do not enjoy weekly check in calls with their managers. Shocker 2: Sales Managers generally do not enjoy weekly ch...

When you think of a consultant, you think of an expert coming to the aid of a management team to contribute some analysis or recommendation that the t...

By Janine Walker Caffrey, Ed.D. I have been on both sides of the B2E equation. As an educator, I know how it feels to be bombarded daily by vendors wh...

By Jenny Schumacher, Vice President of Sales & Marketing, Agile Education Marketing Over the years, sales and marketing strategies in the educatio...

All sales is about change. We try to get our customers to change from a competitive solution, or change from doing nothing. A big part of our job ...

I recently attended a dinner with several young marrieds and I asked each of them how they got engaged. In addition to their adorableness, the stori...