B2E Market
Sell School in Q2

There’s something cruel and unusual about Second Quarter B2E sales goals.  Q1 is also a tough time to close sales, but most sales VP’s are good a...

Read More

Much Ado About Q2

This week, with the anticipated U.S. Senate approval of the Every Student Succeeds Act, Ed Tech strategists can hopefully lay to rest what I have com...

Read More

How to Succeed in the ESSA Era

Rock, Paper, Scissors

I recently tried to survey free tools not just available to educators but created specifically for the K-12 education market.  I laughed out loud th...

Read More

How do you Compete with Free?

Working an RFP

I almost held this until Wednesday and the entire post was going to be, “Ha, April Fools! You CAN’T win an RFP!” After reflection, I realiz...

Read More

How to Win an RFP