Tune up your follow up with education clients

The B2E sales process can be split into three phases:  prospecting, meeting, and closing.  The majority of what we actively do each day is prospecti...

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Tune Up your Follow Up

Sell School in Q2

There’s something cruel and unusual about Second Quarter B2E sales goals.  Q1 is also a tough time to close sales, but most sales VP’s are good a...

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Much Ado About Q2

You finally got the meeting with a prospect you’ve been after for months. It went great! You asked about their pain points, had a great conversation...

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Where’s my P.O.?


This education decade has been a perfect storm of new standards, moving accountability targets, disruptive technology opportunities and the nerve-wrac...

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How to Fix Purchase Paralysis